Arrowglyph is an online digital services company operating since 2012 and based in Los Angeles, CA, USA.

We help individuals and businesses with web development and digital marketing services, and provide educational services through group classes and workshops.

On our website, we also blog about related tech topics.

Our Values

Knowledge and learning

We believe we should never stop learning in every step of life.

Honesty and Integrity

Let’s be true to each other and strive for an honest relationship where trust is created through integrity.


Don’t settle. Be curious. Explore.


We can only work together if we are willing to communicate.


Arrowglyph was founded by Jose Cervantes in 2012 as he worked as a digital marketing consultant. Jose began with personal projects, which gave him the experience to help others, such as family and friends. Through each experience and project, more was gained. Jose was eventually able to work with individuals, small businesses, non-profits and corporations.

Jose Cervantes

How I Started

Jose Cervantes

Hello, I’m Jose! Although I graduated college with a B.A. (Literature and Film, 2007), I quickly gravitated toward technology soon after both for professional and personal reasons. Clients and students always ask me, “What’s the best way to get started online?” I share my story: my interest in creative writing and literature is actually what first got me hooked with web development!

My first personal project was an online short-story publication and fiction podcast (ShortStoryGuy). I would write short fiction stories (which was a passion of mine) and feature the works of other writers, as well as interview them via an audio podcast. I wrote many stories, networked with many other writers, published many podcast episodes in various directories, and learned through it all.

I had a great time creating content, but to get my content online, I had to learn various tech skills — from the basics of domains and web hosting, to which CMS and platform I should use, to content strategy, SEO, social media marketing, digital analytics, email marketing and ultimately web programming.

A couple of personal projects was the perfect way for me to learn these skills, and soon after I began to freelance and work with individuals and small businesses (not to mention venture into even more personal projects).


In all, I’ve accumulated a decade of experience helping individuals, small businesses and eventually corporations operate and succeed in online business. I’ve worked for corporations such as Herbalife Nutrition, Fox Networks Group, General Assembly and OceanX. I have also helped small businesses, whether it’s real estate agents, gyms, personal trainers or coffee shops! And, of course, the individuals behind the businesses.


With regards to teaching, although I had a brief experience teaching Spanish to public 8th grade students, it was in 2015 that I took my interest in teaching to the tech world. Since 2015, I’ve been teaching computer-related subjects in the areas of digital marketing, coding and web development in off-and-online coding workshops and bootcamps. Specifically, I specialize in teaching HTML, CSS, WordPress, Digital Marketing (SEO, content marketing, analytics, data analysis), SQL and Python programming.

Teaching helps me keep my skills sharp, and it has given me the opportunity to meet hundreds of students in California and even at SXSW in Austin. My students vary from high school/college age to professionals, but one thing they all have in common is the motivation to learn and create, which I enjoy being a part of.

Teaching Style

My teaching style is friendly and approachable. I like to break things down to granular levels if needed so that a student can understand the details while also getting the bigger picture. I’m detail-oriented in my own learning, so I don’t leave any rock uncovered with my students. My goal is to teach students everything I know, but at a customized pace. If a student needs a faster pace (as with technology, we’re all at different levels), I change my style to meet a student at his/her speed. After a session or two, I’m confident students feel incrementally more knowledgeable about a subject than before, because I share a lot of information but also in a way that make sense. And of course, I preach practice and a desire to learn and have fun.

If you have a project, business or an idea and want to have it succeed online, that’s great motivation!

Consulting Services

While tutoring/coaching/teaching is more educational, with the goal of having others learn through the process, I also freelance and offer consulting and professional services. This is best for individuals and businesses who need certain tasks or projects done, without necessarily wanting or needing to learn in the process. Contract work is great because it allows me to keep my skills sharpened in the professional world, outside of the 9-5. My involvement in professional services is what helps keep my skills up to date, and gives me the ability to continue teaching students the most relevant skills and strategies.

Personal Life

Besides tech, I enjoy writing, learning, sports and exploring the outdoors whenever possible. I’m an obsessive NBA fan (as of August 2018, LeBron James is scheduled to play his first season with the Los Angeles Lakers — should be fun!). And I also love the outdoors, as mentioned. Camping, hiking, traveling? All things I love doing whenever blessed with the opportunity.

Contact Jose

Would you like to work together? Get in touch.

Find Jose on Twitter, Instagram or Github.